BEHIND THE BRAND

Pure Athlete started as an idea from Diego Heynneman (Founder). His idea was to create a sports lifestyle brand that shows passion, discipline and motivation to athletes from any sport. Diego him self is a Jujitsu and MMA fighter who is dedicated to the sports. Diego wanted to create this brand to wear outside the gym and inside the gym. Athletes who wear this brand show other athletes what they are made  of Dedication, Discipline and hard work.