Diego Heynneman
Founder
Email:
Based:
3 Hill Street, New Town, Edinburgh, EH2 3JP
Start date:
1st of September, 2025
My story to you
I founded Pure Athlete with a simple dream, to craft high-quality sports clothing that feels just as incredible in the gym as it does out in the world. I wanted to capture that vibrant, unstoppable athlete lifestyle vibe I was craving and that’s how Pure Athlete was born. My mission is to build a community where athletes and sports enthusiasts like you come together, inspiring and supporting each other.
You, my customers, are the heart and soul of this journey. You’re the true athletes I pour my passion into this for.
At Pure Athlete, you’re not just a customer you’re royalty. My athletes are king, and I’m here to create gear that empowers you to shine.
What I want to build with you
Build a Community
Work with more athletes
Sponsor Communities
Starting a business is a dream fueled by passion, and for me, that passion is building a vibrant community of athletes like you. At Pure Athletes, our name says it all, we’re here for those who live and breathe sports, just as we do. Whether you’re hitting the gym, dominating the pitch, or enjoying life beyond the game, we want you to feel comfortable and confident in clothes designed for every moment.
Our goal is simple: to bring athletes together, united by a love for every sport, and create something truly special. With you by our side, we can build an incredible community where we inspire, support, and push each other to be our best, on and off the field.
Let’s create something amazing together. Join us, and let’s celebrate the athlete in you!
I’m so excited about where our community is headed! Once we’ve kicked things off and created some truly amazing stuff, my dream is to team up with athletes who have a big following. It’s not just about the spotlight, it’s about sharing our passion, showcasing the quality of what we do, and letting the world see who we are. Most importantly, I want to support these incredible athletes on their journey to becoming the absolute best in their sport. It’s all about celebrating their drive and being part of their story.
Ever since I was a kid, I’ve dreamed of building football courts for young people in smaller cities, places where kids can come together, stay active, and find a sense of purpose. As we grow our community and start working with bigger athletes, my goal is to make this dream a reality. With a stronger network and the right resources, I’m passionate about giving back to these communities, creating spaces where kids can play, connect, and thrive.
Become a partner
